11 Oct UGC

October 12, 2016  •  Leave a Comment

I will try to answer the questions posed in the third presentation of Wk 4. I definitely see the rise of UGC as competition in the sports photography business. Surprisingly there are a lot of amateurs taking photographs with quality cameras in addition to the ubiquitous smartphone. The speed with which all this imagery is being transmitted around the world on the internet is incredible as a result in the era of now organisations see enough decent free resource not to have to pay a professional. The professional must now try and do something different. 

This process is enhanced with the readily  available digital filters and  apps.  

I have not yet tried to use UGC in my business but could I edit freely available imagery and make it professional? I don't know. They may also be Intellectual property and copyright issues.


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